In digital marketing, App Store Optimization (ASO) is the process of improving the visibility of a mobile app in app store. It has become a necessary for businesses to exploit and use different marketing
factors to bring their app at the top. It is true for App Store for iPhones, Play Store for Android, Windows Store for Windows Phone and Blackberry World for Blackberry. First, we need to understand the necessity of App Store Optimization Services and then, we will be able to have a clear concept of the process of ASO.
It (ASO) is critical to the discoverability of our app – We need to create (and maintain) an attractive, relevant app listing in order to encourage downloads.
ASO is composed primarily of:
Keywords. Incorporate relevant keywords into your app description (and title) to ensure that you are searchable and can be found by users.
Ratings. High ratings and a high number of reviews serve as social proof for new users.
Icon. Create an original, colorful, and simple icon to attract visual attention.
Design. Include multiple screenshots of your app in the description to show off core features.
Pricing. Pay attention to competitor pricing to make sure we 're not over-charging for our app.
The following On-page and Off-page ASO factors will be considered when we do ASO:
App Preview Video and App Screenshots
App Store Localization
App Store Downloads, Rating and Reviews
App Recommendation Websites
Dedicated App Landing Page or Website
Advertising (Social and Paid)
Youtube, Google+ and Backlinks (Google Play store)
How to Optimize Our Google Play Store Listing For ASO
A perfect Google Play Store listing for ASO can improve keywords rankings, improve conversion rate to install and drive organic downloads. As simple as that.