Short-Tail Keywords: As it name suggests these keyword contains one or two words. And these keywords have high search volume with the higher competition. With the short-tail keywords, we can not specify what the users are looking for. Ranking on these keywords are always difficult.
Mid-Tail Keywords: Mid-Tail keywords falls under the short-tail & long-tail. These keywords are longer than the short-tail keywords & shorter than long-tail keywords. These types of keywords have fair search-volume & medium competition to rank.
Long-Tail Keywords: Long-Tail keywords have more than two or three words. These types of keywords have low search volume with low competition. These types of keywords needed less effort to rank in the search engines.
Informational Keywords: Informational keywords are those keywords which a user search to get the information. With the informational keyword, users want to educate themselves. Here are some of the examples of informational keywords. “What is Digital Marketing” “How to work on Excel” and many more.
Navigational Keywords: With the navigational keywords. The user want to go to the specific website. It is a type of long-tail keywords. Here are the examples of navigational keywords. Nike Running Shoes” “Boat Headphones”
Commercial Keywords: Commercial keywords are those keywords which specify the searchers interest around the specific product or services. Commercial keywords shows the buyers intent related to purchasing a particular product or services. Here are some of the examples of commercial keywords. “Best Digital Marketing Tool” “Best Laptop under 50,000” and many more.
Transactional Keywords: Transactional keywords are those keywords, which tells that the user is interested in buying the specific product or services. Here are some of the examples of transactional keywords. “Buy Leather Shoes” “Buy Cheap Mobile Phone” and many more.
Market Segment Keywords: Market segment keywords specify the sector or category of product a user is looking for. These search terms could be for a broad category or a more targeted product or service.
Customer Defining Keywords: Keywords for market segments identify the industry or product group a user is looking for. These keywords may refer to a broad category or a more specific commodity or service.
Geo-Targeted Keywords: Geo targeted keywords are those keywords which are based on the locations. These keywords are very helpful for the local businesses.