The success of an online business essentially requires the prominent visibility of the website in the Search Engine Result Pages. In absence of this appearance, there is no use of designing and creating a website for your business.
The internet marketing serves as a very important tool in bringing this visibility. However, this requires that you approach a reliable and experienced internet marketing service provider. Interactive Web Tech is a leading web development company which offers a fully integrated and holistic approach towards search engine marketing services.
Here we tend to look at a bigger picture to fulfill your business requirements. Search engine marketing encompasses different activities which enhance the visibility of your pages around search engines.
These are main disciplines of this tool -
1. Search Engine Optimization - This tool mainly focuses on three major activities i.e. building sustained visibility for your brand driving potential customers and leads for your products and services, creating powerful business impact.
Our approach starts from understanding the clients’ business and goals following suggesting suitable solutions for the same. The SEO services by our professional offers end to end solutions covering competitive research site optimization, content verification, link building, SMO, and analytics.
2. Pay Per Click Marketing - It is an attractive way to enhance the visibility of major search engines like Google, Yahoo, and Bing. The major activities in this are focused on maximizing ROI and website effectiveness. This includes-
- Campaign set up
- Research of relevant keywords
- Competitive research
- Bid management
- Ad testing
- Landing page optimization
- Analytics and reporting
3. Web Analytics Consultation - Each campaign you run online for advertising your business can provide you a lot of useful information provided you know certain tool and technologies. The insights through this campaign let you know your audience, gauge performance ROI and plan new campaigns ahead. Therefore we help you with web analytics consulting services through reports on varying parameters like-
- Audience insights
- Keyword usage
- Competitive analysis
- Performance analysis
All this information help you design effective campaigns in future. Although the above-described disciplines are different they do complement each other in a single integrated marketing strategy.